My first big project handling interface design!
Unfortunately, for the sake of confidentiality, I can’t show the iterative process, user interviews, and prior versions that led to the final design of The Ken’s newsletter flow and landing pages.
Here’s what we churned out, after many months of putting together the copy, interviewing each newsletter’s writers, and to achieve the purpose of making their voice heard (and, well, to further optimise conversion rates).
My role here was to design the layouts and assets, along with collecting testimonials and copy to populate the page.
And of course, the final product itself is available for your perusal. Check out any of the pages over at the-ken.com/newsletters for a better look.
Sharath 